Frequently Asked Questions

Q: Do other marketing approaches work too?

A: It would be pretty arrogant of us to say that ours is the only way. There are many skilled professionals out there who can, and have, provided great advice and counsel. We just think our way is a lot easier to understand and implement ... and it costs a LOT less to learn and apply BizTrek's 12 Trigger system. Most of our members have confirmed that view.

Q: Are your ideas really that new?

A: In all candor, there has been very little that is new in marketing for thousands of years. The fundamental principles of marketing have always been true and will continue to be true. Basically, you are dealing with elements of human psychology coupled with effective communication mechanisms. The traditional problem is not about the principles, but in finding a way for the average small business owner to understand and use them on an everyday basis. That is what BizTrek brings to the mix!

Q: Are your materials and processes copyrighted or protected?

A: You will notice that every page on our web site carries a copyright message. Yes, our materials are copyrighted, and we work hard at watching for violations of our copyrights and trademarks. You don't want to mess with our attorneys (as some less than ethical people have found out in the past). Our programs are inexpensive, so we don't see any reason why the temptation should exist. So, be part of our eyes and ears by letting us know when you find a violator. We'll find a nifty way to reward you back!

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