MARKETING MEDIC INSTRUCTIONS

1. If you have not yet printed a copy of the answer sheet, please do so before you begin. (Print It).

2. As you go through each question, circle your answer and/or enter the score in the far right column.

3. Subtotal each section as you proceed.

4. When you get to the end of the Marketing Medic, calculate your grand total score.

OKAY?  Then lets go ahead and get started!

TRIGGER 1

1. Do you have a direct or indirect competitor who can also solve your customer’s problem?

2. Do you have a way to identify events that trigger a person's need for your product or service?

3. Do you know the people who have the most influence with your target audience?

4. Do you know which type of customer is more profitable for you than other types?

5. Does your target audience see you as a visible expert within your industry?

6. Do you know where your target audience looks for in-depth information about your industry?

7. Does your target audience have a venue or place where they share information with each other?

8. Do your marketing efforts focus on a single type of customer or do you go after a diverse audience?

9. Do your prospects see buying from you as a happy choice or as a grudging choice?

10. Do you know and address the chief complaint about vendors in your industry?

11. Does your target audience have a clearly identified characteristic or demographic?

12. Do you know or recognize the innovators and early adopters in your target audience?

TRIGGER 2

13. Do you have a proprietary edge that cannot be matched by your competitors?

14. Does your product or service provide a significant improvement over other options?

15. Do you have a standardized process or program that supremely impresses your customers?

16. Does your target audience understand the reason for your business name?

17. Do you have a unique trademark/image that your target audience easily recognizes?

18. Do you use a highly memorable word, phrase or slogan in your marketing efforts?

19. Do you change your marketing message and approach on a regular basis?

20. Do prospects quickly and easily understand what you do and could they correctly repeat it to others?

21. Are you affiliated with any other groups or associations that your target audience favors?

22. If laid out on a table, do all of your marketing materials have a “family look”?

23. Do you routinely surprise your customers in some positive but unexpected way?

24. Do you know your major competitor’s main strengths and weaknesses compared to you?