Why Ambition Demands Disruption
It’s a competitive world. Every professional is constantly evolving. Over time, various players will enter or leave the marketplace. As change unfolds, professional firms inevitably hit a growth ceiling. Despite their varied marketing efforts, their revenues flat line. Or even worse, they begin to decline! (see chart below).
Our research shows that, when hitting a growth ceiling, how YOU respond (and how quickly) will determine your fate. Supporting the status quo ultimately leads to failure. A marketing relaunch will allow you to grow faster, easier, and with less risk.
Why Disruption Matters
Society’s movers and shakers started as disruptors! Such trendsetters fueled increased revenue, market share, and profits by changing the status quo dynamic. Their competitors who defended the status quo suffered. The lessons of history have clearly proven that the only way to relaunch growth is to fuel new and carefully planned disruption.
There’s more to consider. Status quo defenders tend to use status quo tactics. They look around to see what their competitors are doing and then make similar moves. That inefficient mentality gives YOU a huge opportunity. Status quo defenders have little understanding of disruptive tactics, so they will tend to use their gut and best guesses when responding to market evolution. Their “Piñata Marketing” behavior relies on popular thinking and poorly-informed guesswork.
Why 12 Triggers Matter
Think of revenue growth as a key indicator of your company's vitality and capacity — just like your blood pressure is an indicator of your body's health. Your future success depends on a strong pulse in a vibrant market.
To change the status quo, you should utilize a well-calibrated marketing flywheel that builds an optimally disruptive marketing platform which is customized to your unique capabilities and to your client preferences. BizTrek’s 12 Triggers provide critical insight to available opportunities and expand your reputation for giving clients what they want most, thereby making you their preferred choice and fueling your relaunch.
For over 25 years, BizTrek’s 12 Triggers marketing flywheel and processes have been helping ambitious professionals eliminate marketing guesswork and quickly achieve significant revenue and market share growth. Let’s see if we can help you too.