Why Growth Demands Disruption
It’s a competitive world. Every business arena is constantly evolving. Over time, various players will enter or leave the marketplace. As a result, companies tend to grow in spurts and then hit a growth ceiling. Despite varied marketing efforts they flat line! Or even worse, they decline! (see chart below).
Our research shows that, when hitting a growth ceiling, how YOU respond (and how quickly) will determine your fate. A successful disruption and relaunch of your marketing practices will allow you to grow faster, easier, and with less risk.
Why Disruption Matters
Status quo growth (market share remains static) is a self-limiting mindset. Disruptive growth fuels BOTH increased market share and profits by changing the status quo dynamic. But, there’s more to consider. Most likely, your competitors will tend to use their gut and best guesses (we call it “Piñata Marketing”) when responding to market evolution. They look around to see what their competitors are doing and then make similar moves. That inefficient mentality gives YOU a huge marketing opportunity.
Society’s movers and shakers started as disruptors! In like manner, you should shun advice from “Piñata People” who rely on popular trends, erratic experience, or poorly-informed guesswork. Don’t become their latest “lab rat.” Rather, build a disruptive marketing plan that is customized to your company’s unique capabilities and to your customer preferences.
Why 12 Triggers Matter
Think of revenue growth as a key indicator of your company's vitality and capacity — just like your blood pressure is an indicator of your body's health. Your future success depends on a strong pulse in a vibrant market.
To change the status quo, you should utilize a well-calibrated marketing flywheel that leverages 12 Triggers that ALWAYS fuel disruption and boost sales. The 12 Triggers provide critical insight to available opportunities and expand your company’s reputation for giving its customers what they want most, thereby making you their preferred choice.
For over 25 years, BizTrek’s 12 Triggers marketing flywheel and processes have been helping ambitious entrepreneurs eliminate marketing guesswork and quickly achieve significant revenue and market share growth. Let’s see if we can help you too.