Hot Topics Library

The world of marketing never stands still, so every month we write these brief commentaries to share our thoughts on emerging marketing trends and opportunities. Hopefully we will stimulate thoughtful contemplation. Be sure to sign up for the automatic email alerts.

March, 2019    Magical Emails   - Although most people think they can write effective marketing emails, the truth is that few do. Here’s a formula to follow.

March, 2019
Magical Emails - Although most people think they can write effective marketing emails, the truth is that few do. Here’s a formula to follow.

February, 2019    Are You Swag Foolish Or Swag Wise?   - Promotional products are not much good if misunderstood or deployed in the wrong way.

February, 2019
Are You Swag Foolish Or Swag Wise? - Promotional products are not much good if misunderstood or deployed in the wrong way.

January, 2019    New Mind Games To Guide Your Pricing   - New research confirms that people’s brains may be tricking them, and it may impact how you should price what you sell.

January, 2019
New Mind Games To Guide Your Pricing - New research confirms that people’s brains may be tricking them, and it may impact how you should price what you sell.

December, 2018    7 Deadly Sins That Are Killing Startups   - If you see your business in even ONE of these, take action quickly to avoid your demise!

December, 2018
7 Deadly Sins That Are Killing Startups - If you see your business in even ONE of these, take action quickly to avoid your demise!

November, 2018    Are You Waterboarding Your Prospects?   - The common execution and practice of content marketing tactics may be completely wrong and detrimental to your future.

November, 2018
Are You Waterboarding Your Prospects? - The common execution and practice of content marketing tactics may be completely wrong and detrimental to your future.

October, 2018    Why Traditional Business Plans Are Becoming Useless   - Most business plans get put on a shelf while the business reacts to the reality of day-to-day market forces.

October, 2018
Why Traditional Business Plans Are Becoming Useless - Most business plans get put on a shelf while the business reacts to the reality of day-to-day market forces.

September, 2018    The Coming Death Of Content Marketing   - Lots of people and companies are generating masses of content that nobody looks at (or cares about).

September, 2018
The Coming Death Of Content Marketing - Lots of people and companies are generating masses of content that nobody looks at (or cares about).

August, 2018    Why Do Many Entrepreneurs Fail So Quickly?   - Discover the importance of a business birthright and the economic power it brings to your marketing programs.

August, 2018
Why Do Many Entrepreneurs Fail So Quickly? - Discover the importance of a business birthright and the economic power it brings to your marketing programs.

July, 2018    The New Social Media Love Potion   - Social media is a love potion. But it's working on the wrong people and you may be one of the victims!

July, 2018
The New Social Media Love Potion - Social media is a love potion. But it's working on the wrong people and you may be one of the victims!

June, 2018    Why Freak Flags Fuel Growth   - Understand why 80% of new business growth now happens within far-flung and narrow social clusters.

June, 2018
Why Freak Flags Fuel Growth - Understand why 80% of new business growth now happens within far-flung and narrow social clusters.

May, 2018    The Linkedin Fingers Rule   - Why most people are using Linkedin (and most other social media) backwards, and what to do about it.

May, 2018
The Linkedin Fingers Rule - Why most people are using Linkedin (and most other social media) backwards, and what to do about it.

April, 2018    Will Bitcoin & Blockchain Affect You?   - There is a seismic shift coming and it is similar in magnitude to when the internet first emerged.

April, 2018
Will Bitcoin & Blockchain Affect You? - There is a seismic shift coming and it is similar in magnitude to when the internet first emerged.

Historic Favorites

Why Most Entrepreneurs Won’t Get Rich   - Look around and you’ll find that most people are seeking wealth the wrong way. That’s why they’ll never find it.

Why Most Entrepreneurs Won’t Get Rich - Look around and you’ll find that most people are seeking wealth the wrong way. That’s why they’ll never find it.

Why Intrapreneurs Generally Get Hosed   - Within most large organizations, the innovator will never receive his or her just reward. Here’s what it means.

Why Intrapreneurs Generally Get Hosed - Within most large organizations, the innovator will never receive his or her just reward. Here’s what it means.