Hot Topics Library

The world of marketing never stands still, so we’ve written these brief commentaries to share our thoughts on emerging trends and opportunities and help stimulate further “contemplation and conversation.”

Magical Emails   - Although most people think they can write effective marketing emails, the truth is that few do. Here’s a formula to follow.

Magical Emails - Although most people think they can write effective marketing emails, the truth is that few do. Here’s a formula to follow.

Are You Swag Foolish Or Swag Wise?   - Promotional products are not much good if misunderstood or deployed in the wrong way.

Are You Swag Foolish Or Swag Wise? - Promotional products are not much good if misunderstood or deployed in the wrong way.

New Mind Games To Guide Your Pricing   - New research confirms that people’s brains may be tricking them, and it may impact how you should price what you sell.

New Mind Games To Guide Your Pricing - New research confirms that people’s brains may be tricking them, and it may impact how you should price what you sell.

7 Deadly Sins That Are Killing Startups   - If you see your business in even ONE of these, take action quickly to avoid your demise!

7 Deadly Sins That Are Killing Startups - If you see your business in even ONE of these, take action quickly to avoid your demise!

Are You Waterboarding Your Prospects?   - The common execution and practice of content marketing tactics may be completely wrong and detrimental to your future.

Are You Waterboarding Your Prospects? - The common execution and practice of content marketing tactics may be completely wrong and detrimental to your future.

Why Do Many Entrepreneurs Fail So Quickly?   - Discover the importance of a business birthright and the economic power it brings to your marketing programs.

Why Do Many Entrepreneurs Fail So Quickly? - Discover the importance of a business birthright and the economic power it brings to your marketing programs.

The Coming Death Of Content Marketing   - Lots of people and companies are generating masses of content that nobody looks at (or cares about).

The Coming Death Of Content Marketing - Lots of people and companies are generating masses of content that nobody looks at (or cares about).

Why Traditional Business Plans Are Becoming Useless   - Most business plans get put on a shelf while the business reacts to the reality of day-to-day market forces.

Why Traditional Business Plans Are Becoming Useless - Most business plans get put on a shelf while the business reacts to the reality of day-to-day market forces.

The New Social Media Love Potion   - Social media is a love potion. But it's working on the wrong people and you may be one of the victims!

The New Social Media Love Potion - Social media is a love potion. But it's working on the wrong people and you may be one of the victims!

Why The Freaks Control Media   - Understand why 80% of new business growth now happens within far-flung and extremely narrow social clusters.

Why The Freaks Control Media - Understand why 80% of new business growth now happens within far-flung and extremely narrow social clusters.

The Linkedin Fingers Rule   - Why most people are using Linkedin (and most other social media) backwards, and what to do about it.

The Linkedin Fingers Rule - Why most people are using Linkedin (and most other social media) backwards, and what to do about it.

Will Bitcoin & Blockchain Affect You in 2019?   - There is a seismic shift coming and it is similar in magnitude to when the internet first emerged.

Will Bitcoin & Blockchain Affect You in 2019? - There is a seismic shift coming and it is similar in magnitude to when the internet first emerged.

Why Most Entrepreneurs Won’t Get Rich   - Look around and you’ll find that most people are seeking wealth the wrong way. That’s why they’ll never find it.

Why Most Entrepreneurs Won’t Get Rich - Look around and you’ll find that most people are seeking wealth the wrong way. That’s why they’ll never find it.

Why Intrapreneurs Generally Get Hosed   - Within most large organizations, the innovator will never receive his or her just reward. Here’s what it means.

Why Intrapreneurs Generally Get Hosed - Within most large organizations, the innovator will never receive his or her just reward. Here’s what it means.