Rethink Rainmaking

Rethink Rainmaking

Although the early entrepreneurial explorers of decades ago provided a great abundance of business science and insight for modern entrepreneurs to follow, there remains one critical arena where entrepreneurs seem to resist the scientific mindset. Of notable interest is that such undisciplined behavior thrives in the most critical part of the success equation. For most modern (continue)

Rethink Entrepreneurship

Rethink Entrepreneurship

Centuries ago, European explorers thought they might find a better and more profitable way to reach Asia by sailing west. As they began their quest, they possessed a few rudimentary tools to help them navigate, but for the most part, they were pure explorers with no idea of what lay ahead. They encountered many unexpected obstacles and many perished in the process. The wrecks were often unrecorded. If they survived and made it back home,  (continue)

Should You Have A Split Personality On Linkedin?

Should You Have A Split Personality On Linkedin?

One of my clients recently fired a senior executive because they found a "moonlighting" profile on Linkedin, which violated their employment agreement. Yes, it was a dumb mistake and that employee should have known better. However, that event triggered a discussion in one of my business networking groups, and also a chat with one of my friends, about people having multiple personal profiles on Linkedin. People seem to have various opinions on the matter and, since I am known as a "marketing guy" they asked my opinion. (continue)

How To Kill A Startup

How To Kill A Startup

New businesses are started every day. Within a year or two, most hit a deadly growth ceiling (plateau) they cannot get past. Following are "seven deadly sins" that cause this almost universal experience. If you see your business in even ONE of these, take action quickly to avoid your demise! A large number of new businesses launch as a one-person enterprise. Most have not thought through how they will grow their business beyond themselves. They have no clear vision or path to scalability. As a result, these (continue)

Never Write A Business Plan Again!

Never Write A Business Plan Again!

This is the time of year when many of us are looking at the year ahead and revisiting our business plan. I suggest you don't bother! Here's why ... and what you should do instead. I’ve learned that most entrepreneurs are optimists by nature. If we weren’t, then we'd never take the risks that go with starting a business. Whatever business concept we have, we are certain that it is quickly going to become a roaring success. Sure, we know that we’ll have to work hard for a while and (continue)

Stupid Store Owner!

Stupid Store Owner!

Last weekend, my wife and I were visiting the quaint mountain town of Saluda, NC. This town has one main drag that is the place for tourists to go. There's certainly some great Christmas shopping opportunities. While making our rounds, my wife noticed this store down one of the side streets. It elicited quite a conversation. She walked over to it, but ultimately decided not to enter. She was in a buying mood yet decided this store did not appeal to her. It did not (continue)

Why Entrepreneurs Can't Ignore Blockchain

Why Entrepreneurs Can't Ignore Blockchain

Bitcoin has been all over the news lately and there are many lively debates about its future value. Will it go up in value? Will it go down in value? Will it crash? What people are NOT talking about is what it means for the future of business. There is a seismic shift coming and it is similar in magnitude to when the internet emerged and completely changed the landscape of how business was done. Many of those who didn't understand or ignored the internet were generally left behind. Their businesses suffered (continue)

Why Content Is NOT King!

Why Content Is NOT King!

They say "Content Is King" right now. We think that's a bunch of malarkey! Everywhere we turn, we see lots of people and companies generating masses of content that nobody looks at or cares about. It reminds us of the same people who think that huge numbers of social media fans somehow equates to more revenue (it seldom does). We live in a world where more and more people are looking for ways to (continue)

How To Go From Bland To Engaging

How To Go From Bland To Engaging

Have you ever noticed that picking up and checking your mobile device gives you a little chemical kick? Researchers have noted that when you do so, you get a tiny shot of dopamine. However, that little chemical response does not last long. So, when you interact with your audience, keep it short, because reader enjoyment goes down fast. More than half of mobile device users now rank brevity as a crucial factor in (continue)

The Future Way To Gain Market Traction

The Future Way To Gain Market Traction

If you are OVER 40, you'll probably groan when reading this, but after a few moments to think, you'll realize the truth of what follows. If you're UNDER 40 you'll totally understand and start to see new businesses opportunities ahead. The modern social world has become highly fragmented, and the fragmentation is increasing rapidly. Friendships with neighbors and locals are becoming less common while friendships with (continue)