The Triad Principle

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The Triad Principle

(By Gil Gerretsen) I was meeting with a member of BizTrek's 1-1 War Room this morning and we were discussing the power of the Triad Principle. If you're not familiar with that principle, it basically states that people absorb and remember things most easily in clusters of three. Think about phone numbers. The 3-digit area code? Yup, we can (continue)

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Why Inventors Don't Get Rich

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Why Inventors Don't Get Rich

(By Gil Gerretsen) I had a recent conversation with a referred prospect about the importance and timing of their product inventions and innovations. He had been first to market, but some others had recently entered the fray with various modifications and were now winning more customers than he was. It raised an interesting dialog about success and wealth creation. Most people (continue)

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Noob Entrepreneur Failures

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Noob Entrepreneur Failures

(By Gil Gerretsen) A recent business article declared in it's headline that the biggest cause of startup failure was the "cost of acquiring customers." Interesting headline, dumb writer! When I attended my university's statistics classes, I learned that you can use statistics to prove just about any point you might want to make. My dad even showed me how he could use irrefutable "statistics" to (continue)

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Rethink Rainmaking

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Rethink Rainmaking

(By Gil Gerretsen) Although the early entrepreneurial explorers of decades ago provided a great abundance of business science and insight for modern entrepreneurs to follow, there remains one critical arena where entrepreneurs seem to resist the scientific mindset. Of notable interest is that such undisciplined behavior thrives in the most critical part of the (continue)

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Should You Have A Split Personality On Linkedin?

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Should You Have A Split Personality On Linkedin?

(By Gil Gerretsen) One of my clients recently fired a senior executive because they found a "moonlighting" profile on Linkedin, which violated their employment agreement. Yes, it was a dumb mistake and that employee should have known better. However, that event triggered a discussion in one of my business networking groups, and also a chat with one of my friends, about people having (continue)

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How To Kill A Startup

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How To Kill A Startup

(By Gil Gerretsen) New businesses are started every day. Within a year or two, most hit a deadly growth ceiling (plateau) they cannot get past. Following are "seven deadly sins" that cause this almost universal experience. If you see your business in even ONE of these, take action quickly to avoid your demise! A large number of new businesses launch as a (continue)

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