To: The ReLaunch Guild and Friends
From: Gil Gerretsen, President
Date: December 10, 2016
Subject: Do you have a strong thirst or quest for more knowledge?

Top entrepreneurs have incredible curiosity and a strong desire to investigate, learn and master the skills that will propel their success forward. Most gain industry knowledge and experience elsewhere before launching out on their own. For example, Steve Jobs worked at Atari before founding Apple. Larry Page and Sergey Brin, whose academic research explored the mathematical properties of the internet, were the ones that launched Google. Their mastery of specific knowledge is what opened doors.

Learners are earners! Their quest for knowledge generally continues unabated even after setting off on their own. That's how they discover new options and opportunities missed by others. They investigate and study whatever they need to know because they do not want to be overly dependent on others. They will certainly engage experts, and develop specialized support infrastructures, but generally with the specific intent of becoming competent in that subject matter themselves, especially when it is critical to the mission. Wise entrepreneurs should always seek to learn more about the intricacies of their industry and business.

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