(By Gil Gerretsen) My wife and I were coming out of the restaurant and she mentioned that she found my car so much harder to find now. My previous car was a distinctive blue sports car that stood out from the crowd. Folks around town always knew it was me in that car. My new car is white. There’s a lot of white vehicles in our area. It just blends in with the rest.

That’s okay for the car, but it’s not good for a business! Are you driving a bland brand? A white car business? Maybe what your business needs is a paint job to bring some color into your marketplace. Or perhaps you need to rethink the business entirely and get a different car by revamping your brand.