(By Gil Gerretsen) Making a little from a bunch of people is much wiser than trying to make a bunch from a few people. Highly successful entrepreneurs and professionals visualize every business or consumer being able to use their product or service.

If they're going to do it, they do it big. They habitually look for ways to serve or impact the most people. They put themselves in a business that is ubiquitous. It doesn't have limits. Otherwise, it is tough to have perceived value and scale upwards.

However, there is one significant variance from how most people approach their effort. Although these highly successful people think big, they actually start small. They quietly refine their processes as quickly as possible and then expand as marketplace interest grows.

By contrast, less effective entrepreneurs and professionals want to start big. They seek lots of fanfare and venture capital early in the process. Most burn out because they could not ramp up with the growth in attention, and performance faltered as a result.