(By Gil Gerretsen) About 500 years ago, Leonardo da Vinci said "He who thinks little errs much." Indeed, that is still a common failing today, but there's another side to be consider. To master the art of thinking, you must know the right things to think about.

In the field of entrepreneurship, thinking about the right things, at the right time, in the right way, is often the difference between failure, mediocrity or wild prosperity.

The things you think about at launch are, and should be, very different from the things you think about while on the growth highway. Not long ago, Inc. Magazine helped prove this point by conducting a survey that asked entrepreneurs about their thought process for starting their business. Here were the top five results: 29% to create something new; 24% to take control of their life; 14% to make money; 14% to be their own boss; and 10% to prove they could do it.

However, those motivations don't automatically drive prosperity after launch. In his 1982 book "Out Of The Crisis," management guru W. Edwards Deming declared that "94% of success belongs to the system." He further explained that the system that people work in, and their interactions with others, is the primary driver of peak performance. To prosper, you must eliminate corporate choice and digression at the basic levels. You must generate predictable results at all levels of the business through reliable core processes.

The prosperity formula becomes quite simple. Process + Reproducibility = Success

Most entrepreneurs understand this to be true with their production lines, with their bookkeeping, and even with their employment practices. Sadly, they too often neglect this vital principle in the area of revenue production. If a business seeks to grow, they must create a reliable marketing and sales system that allows them to expand upon, and project, future results based on past successes.

Said a different way; To grow your business faster, easier, and with less financial risk, you must first establish a story worth repeating, find ways to repeat it, and then energize it so the story gets told. THAT is what you should be thinking about!