In general, wealthy entrepreneurs are distinguished not by the level of risk they take, but by their attitude towards risk. They acknowledge risk in almost all activities, but view risk in relative terms rather than absolute (succeed or fail) terms. To them, risk is viewed in terms of which option present the greatest opportunity. If the opportunity is right, but it is a risky venture, they’ll look for ways to mitigate the risk. To them, it’s a greater risk to lose the opportunity. Opportunity foregone is one of the riskiest things you could ever do.