Never expect to be an overnight success. The founders of massively successful businesses have a sense of urgency, but understand that nothing happens overnight. They test, test, and test some more. They conduct diversified marketing campaigns. They know the strength of the rope versus a single strand. Often, they just do something, knowing that eventually something will come to them.
They know that the creation of massive value in an industry often comes after years, even decades, of commitment to a market space. They learn to be patient. They know how to wait for the right opportunity at the right time. However, once they hit on a compelling option, they have a bias toward action that drives them to take urgent steps. For them, timing is untethered from the quarter-driven mind-set of the typical corporation. Prepare yourself for the day when the right opportunity appears and then pounce on it.