#QOTD - 190107

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People are always watching what you say and do, so manage your brand and messaging very carefully. Customers are watching. Potential investors are watching. The world is watching. The internet and social media has forever changed the way people communicate. It provides vast amounts of information about individuals and businesses, so great branding and consistent message clarity is vital.

Accordingy, your brand’s perceived value must be easy to communicate, understand and share. Don’t make people work too hard … becase they won’t. Good leaders are always out in the marketplace listening to people and telling the story of the brand. Your message will always be your master. What you say and do will determine the market’s perception of your value. So, be genuine in all things and educate people about your creation. Then trust them to make intelligent choices accordingly.