When customers turn to you and make a purchase, a lot has already gone into their thinking. First and foremost, they have reached the decision to trust and respect your ability to serve their personal needs. They have decided that you’re a reliable leader who will perform as promised. Otherwise, they would quickly dismiss you from consideration.
Since trust and respect is such a critical element in every customer relationship, you should evaluate whether you are truly doing everything you can to give your customers the benefits and options they expect (and need) to improve their life as much as possible.