Test - Test -Test. That’s an important rule in marketing (and life). As you move forward in business, monetize your mistakes by making calculated risks and try a number of different ideas over a long period. To find the best solution to an issue, you need to explore more options. It truly is a numbers game. Experimentation will lead you to your sought-after solution. By exploring, contemplating, and testing a number of different options, you are more likely to succeed than your neighbor, who only explores one idea, starts one company, or pursues a single career over their life.