Every single leader, company, movement, and organization that has ever wanted to create greatness has been forced to challenge the status quo. It's a rule of human society that improvements only happen after someone "upsets the apple cart" and questions the sacred cows. Inevitably, enemies arise and a defense strategy is required. Disagreements can become heated and debate begins. People take sides. Sadly, some leaders are afraid of the challenge because they would have to realign their behavior, encourage improvements in others, and dig deeper into new research and development. Changing the world creates friction. Stand for something or be a nothing.