If you’re consistently pressed on the price of your products or services, then your marketplace is telling you that they don't believe you bring anything special or unique to the table. You’re perceived as a commodity that’s no better or worse than any other. When all else seems equal, then the only battle front remaining is price. So, if you’d rather not compete on price alone, what should you do? Start from the client perspective. What do your current clients rave about? What do they value? If a friend asked about you, what differences would they point out? Then celebrate those preferences as the distinctives which separate you from the others.