Face it, word-of-mouth is the ultimate (and dominant) form of marketing. There’s a subtle key to unlocking powerful and susatainble word or mouth (a.k.a. buzz). You need “Share Flair.” The business that is able to create a WOW presence with the people they serve will make a long-term mark on their target audience. Any business that designs itself from the outset with “Share Flair” will go a long way towards long-term success and profitability because people will keep talking about it. On the flip side, however, if there isn’t anything about your business for people to rave about, then you are likely to languish in relative obscurity producing a pauper’s income.