QOTD - Autopilot

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The key to sustained marketing success and growth is to establish processes that do not need constant revision and supervision. They should be able to deliver reliable, consistent, and predictable results. You need to create a marketing machine that runs on autopilot. Ask yourself what your various marketing processes need to look like and how they will work. Can they operate with minimal input and modification? Integrate successful marketing practices and remove unsuccessful or unpredictable tactics. Cultivate and refine tactics and practices that are capable of working without you.