Most people assume that successful entrepreneurs are pioneers. However, research shows that they are generally latecomers with a fresh approach to a problem that other people have already been working on. They leveraged those initial ground-breaking inventions or concepts to create a major advancement. They took advantage of an emerging trend and piggybacked on it or gave it a massive kick-start. Since there was an existing community, they could concentrate their initial focus with precision marketing and then expand outwards as the idea gained traction.