The “Marketing Monacle” is an impared view and methodology common to many emerging entrepreneurs. They often put too much energy into a singular approach to the marketplace. It’s like driving a car with one eye partially open and the other practically closed. It can be done, but it’s not easy! No single method of marketing will be enough to reach and motivate the vast majority of your prospective customers. You'll need a diversified range of tactics to use on a consistent basis because different people plug into different places. You'll need a balanced blend of perhaps 7-10 marketing activities that are all working for you at the same time.