Why visuals? They are the universal language. Visuals don’t need to be explained. Visuals also have an important marketing application. The brain can process visuals 60,000 times faster than words. In a world where we find more and more "talking heads" and where the sound is often turned off, visuals can often be a good way to get your message through to recipients. A compelling visual image or animation establishes or reinforces the level of bonding and engagement with the sender.