QOTD - Bland Brands

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One of the most popular car colors is white. If you have a white car, you’ll notice it is often harder to spot yours in a crowded parking lot. There’s a lot of similar looking “competition.” The same thing often happens with business branding. Many entrepreneurs create a “white car business” — or what we might refer to as a “bland brand.” If you want to stand out with prospects and customers, then perhaps your business needs a paint job to bring some color into your marketplace. By revamping your brand, it will become easier to spot in the crowd.