Panic advertising occurs when sales are slow and you start to worry. You’ll start swinging your piñata stick in desperate ways. You'll end up buying what you don't need or saying what you shouldn't say. Sales reps pick up on your panic quickly and they’ll sell you anything they think you’ll buy, whether it’s right for you or not. Don’t fall prey to them. They are trained to push your buttons in ways to maximize their own commission check, not your revenues. You must have your advertising creative and placement strategy well defined before inviting them in.