Prospects and customers don't know you and your company as well as you do. They don't even WANT or need to know everything you know! They're busy dealing with their own things. The things insiders think are obvious and important often have no relevance to the outsiders. All too often, the insiders tend to assume that the outsiders think like they think, and know what they know. Seldom is that true. Seldom is it even necessary. To improve your odds of marketing success, strive to see things like an outsider does. Revisit everything and try to see your marketing messages and priorities through their eyes.