The world of business, and marketing in particular, is not a level playing field. It’s more like a pyramid. The people who play the game best will rise to the top. The people who play poorly will sink to the bottom. There are no trophies just for trying or showing up. That only happens in kiddie school and sports. When you leave school, the only rewards you’ll win are the ones you earn. The ones where you worked hard to master the skills and rise to the top of your game. If you think you’ll coast through life just for participating, then you will be very disappointed with your end result. So, figure out which game you’d like to master, find a good teacher, study it hard, be diligent, and be patient. With the right investment and sustained effort, your trophy will arrive.