To be effective in business you must be a person in influence. What makes a person influential? It comes from a stellar reputation for high ethics, good character, and stature as a knowledgeable expert in a particular field. At its core, it flows from trust. People come to trust you or they don't. How does trust happen? A person of influence builds a reputation of trust by the small actions they make every day that demonstrate to everyone around that they are an honorable person. It is not the things you say but rather the way you treat others. It's visible evidence rather than verbal evidence. As others watch you today, did you increase or decrease your trustworthiness?