Most businesses seem to be focused on what they must do to make the customer happy. After all, happy customers tell their friends about you right? WRONG! People are busy with their own lives, and rarely does business as usual treatment create a dialog between friends. So what does? It's something that makes them go WOW! Something beyond what is expected. Something over the top. Something your competitors won’t do. What would happen to your business if you got one person to say “Wow” every day? How about two people? More? Wow leads to loyalty, word of mouth, and referrals. Plus, it makes the recipient feel great. Perhaps that’s enough reward alone!