After I started my company, one of the best pieces I got from my mentor was to watch for the feeling of being too busy. He said that if I ever felt so busy that I couldn’t get everything done, then I was doing too many of the wrong things. It is not uncommon for entrepreneurs and marketing folks to think everything rests on our shoulders. In truth, the Pareto Principle applies — about 20% of the things we do deliver 80% of the results. It’s easy to get caught up in things that don’t take us where we need to go. So, try NOT doing some things and see if anyone notices or cares.