Curious About BizTrek?
Q: What is BizTrek?
A: BizTrek is a 1-1 training and mentoring firm that helps ambitious CEOs relaunch their marketing by leveraging the 12 Triggers that ALWAYS boost market share.
Q: What does BizTrek do?
A: All BizTrek’s Marketing Mentors use an efficient combination of private-access seminars and 1-1 mentoring to help you understand each of the 12 Triggers and then establish appropriate marketing strategies and tactics for your company. Meeting privately using common virtual meeting platforms (i.e. Skype or Zoom), we will address one of the 12 Triggers every other week.
Q: What are the 12 Triggers?
A: The 12 Triggers are a time-tested and reliable marketing flywheel that company leaders can use to boost market share by disrupting the status quo in their marketplace. Each of the 12 Triggers builds upon the one before to establish a powerful and reliable marketing machine, much like a set of stairs would take your from one floor to the next.
Q: What makes the 12 Triggers so important to marketing success?
A: If you look around at businesses of all sizes, you’ll see that most people are making marketing decisions based more on guesswork than science. Sure, some have applied scientific tools to portions of their marketing campaigns, but very few have a comprehensive and reliable marketing flywheel that guides their decisions from A to Z. As a result, most marketing efforts have a high degree of risk and failure. The 12 Triggers provide a critical framework for all marketing decisions. Once understood and applied, much of the risk is eliminated and the company can focus their marketing resources more effectively and efficiently.
Q: You talk about "Piñata People." What do you mean by that?
A: “Piñata People” and “Piñata Marketing” are terms we coined many years ago to describe the erratic approach used by unprepared business leaders and poorly-informed advisers who blindly swat their marketing stick at a piñata bag of random tricks and tactics which they hope will spill abundant riches with just the right stroke. Sadly, they often waste energy and completely miss the mark as they flail about. That wild and unfocused tendency causes them to miss key opportunities and fall short of their true potential, resulting in significant loss of wealth (and even failure). BizTrek's 12 Triggers help prevent that from ever happening!
Q: When is the right time for BizTrek?
A: Typically, there are three indicators that a company needs to rethink it’s approach to marketing.
1) Stagnation - Evidenced by performance below potential and lack of progress from the existing marketing team.
2) Disappointment - Evidenced by the loss of a major client, big contract, or important opportunity.
3) Envy - Evidenced when a peer or competitor hits it big and you don’t.
Q: How do I begin?
A: Once you’ve decided that you need to move forward, please contact us to discuss your situation and establish a 1-1 schedule. Most companies find the costs quite reasonable — especially compared to the significant market share improvements they achieve.
Q: Is there anyone else like BizTrek?
A: We don't know of another similar option. There are certainly lots of savvy marketing gurus around the world, but we’re not aware of a similar approach to learning and deploying a proven marketing flywheel. The core difference is that most advisers still fall into the piñata trap of "make it up as you go" thinking based on limited track records across a few ventures. Such folks often cannot consistently replicate past successes. That effectively makes you their latest “lab rat.” They may be delightful people and have good insights, but they don't have a proven system that delivers reliable results across diverse industries, scenarios, cultures, and continents. We do! BizTrek's processes have been applied in hundreds of different industries and locations with consistent and reliable success. BizTrek’s 12 Triggers will help you gain market share faster, easier, and with less risk.
Q: How long has BizTrek been around?
A: BizTrek International, Inc. was launched in 1994 by Gil Gerretsen, so in 2019 we are celebrating our 25th anniversary. We are headquartered in Greenville, SC. Our Canadian headquarters is in Vancouver, BC.
Initially, we taught our system to local business leaders and by the end of our first decade we had offices in 20 cities. In our second decade, we pioneered internet-based training and mentoring, allowing us to more quickly expand our reach across the USA and Canada. Now, we're serving clients across the globe.