Most folks don't seem to know that there are stringent FTC laws about influencer relationships, and you could have serious legal troubles if you violate them.

The "Birthright Principle" begins with a simple, but very direct question: Why was your business born and what right do you have for continuing to exist?

When growing up, I learned a very important lesson about having and using the right tools for a job or project. The lesson applies to business too.

Creators and influencers can be a huge asset in building your marketing campaigns. It is important to know the difference between the two.

There’s a big business risk too few people see. If you have built your business on someone else's platform, then your business could be gone in the blink of an eye.

Since many people struggle with crafting good subject lines, here are some basic methods and guidelines that you can experiment with.

These 3 clusters of marketing metrics and 18 specific queries help you focus on the right numbers to help you make the right decisions.

Could I pick your brain? When I get such a request, I generally respond with something along the line of "Can I pick your wallet?" It generates some interesting responses.

The end of the year is a good time to conduct a marketing audit - including your social media. Think of is as a report card. Here’s how to do it.

This common question and optimal response frustrates a lot of people. Here's some tips on handling it effectively and with style.

Why generative AI will soon bring the same massive shift in marketing capabilities that the internet triggered in the 1990s.

TikTok has added a library of new and refreshed courses to help you gain a better understanding of how to use the platform for your business.

Key Opinions Leaders are different from general influencers because they only carry weight in a specialized or industry-specific arena.

If you suddenly needed to add a bunch of new customers in 45-60 days, what would you do first?

Google Trends helps you boost your marketing reach and impact by knowing the questions people are currently asking.

If you refine your website’s About Us page and get it right, then your self-introduction during networking or business events can mirror it. It will flow naturally and provide consistency.

Key insights to help growth oriented service providers build an innovative and competitive offer which can be consistently repeated to potential customers who become highly receptive to the company’s distinctive point of view.

Signs continue to point toward an emerging political landscape that will be developing over the next twenty years and it will have significant business implications.

Leveraging Artificial Intelligence Optimization (AIO) will become a game changer for businesses.

There's one simple secret that distinguishes substantial and influential hyper-growth companies.