When the world is going in one direction, there is often a powerful opportunity in going the opposite direction.

In today's competitive landscape, where options abound while attention spans shorten, a strong and consistent brand is now an essential ingredient in the recipe for success.

There are some key differences between how you formulate a business to business (B2B) strategy versus a business to consumer (B2C) strategy.

Right now, there are some interesting informational and social media audience shifts happening and you need to be moving with them.

A few years ago, I discovered a little trick for introverts that make the networking process easier, and perhaps even enjoyable. The key is the phone in your pocket.

Most folks don't seem to know that there are stringent FTC laws about influencer relationships, and you could have serious legal troubles if you violate them.

The "Birthright Principle" begins with a simple, but very direct question: Why was your business born and what right do you have for continuing to exist?

When growing up, I learned a very important lesson about having and using the right tools for a job or project. The lesson applies to business too.

Creators and influencers can be a huge asset in building your marketing campaigns. It is important to know the difference between the two.

There’s a big business risk too few people see. If you have built your business on someone else's platform, then your business could be gone in the blink of an eye.

Since many people struggle with crafting good subject lines, here are some basic methods and guidelines that you can experiment with.

These 3 clusters of marketing metrics and 18 specific queries help you focus on the right numbers to help you make the right decisions.

Could I pick your brain? When I get such a request, I generally respond with something along the line of "Can I pick your wallet?" It generates some interesting responses.

The end of the year is a good time to conduct a marketing audit - including your social media. Think of is as a report card. Here’s how to do it.

This common question and optimal response frustrates a lot of people. Here's some tips on handling it effectively and with style.

Why generative AI will soon bring the same massive shift in marketing capabilities that the internet triggered in the 1990s.

TikTok has added a library of new and refreshed courses to help you gain a better understanding of how to use the platform for your business.

Key Opinions Leaders are different from general influencers because they only carry weight in a specialized or industry-specific arena.

If you suddenly needed to add a bunch of new customers in 45-60 days, what would you do first?

Google Trends helps you boost your marketing reach and impact by knowing the questions people are currently asking.