Rainmaker IQ
Weekly “snacks” to find, land, and optimize new clients
What Do You Do For A Living?
This common question and optimal response frustrates a lot of people. Here's some tips on handling it effectively and with style.
Why You Should Start Using AI For Marketing
Why generative AI will soon bring the same massive shift in marketing capabilities that the internet triggered in the 1990s.
Learning TikTok For Business
TikTok has added a library of new and refreshed courses to help you gain a better understanding of how to use the platform for your business.
The Emergence Of KOLs
Key Opinions Leaders are different from general influencers because they only carry weight in a specialized or industry-specific arena.
How To Quickly Get New Clients
If you suddenly needed to add a bunch of new customers in 45-60 days, what would you do first?
Using Google Trends For Marketing
Google Trends helps you boost your marketing reach and impact by knowing the questions people are currently asking.
A New Way To Build A Better Self-Introduction
If you refine your website’s About Us page and get it right, then your self-introduction during networking or business events can mirror it. It will flow naturally and provide consistency.
How Service Firms Can Grow Faster
Key insights to help growth oriented service providers build an innovative and competitive offer which can be consistently repeated to potential customers who become highly receptive to the company’s distinctive point of view.
The Business Of Purple Politics
Signs continue to point toward an emerging political landscape that will be developing over the next twenty years and it will have significant business implications.
Is AIO The Next Big Thing In Marketing?
Leveraging Artificial Intelligence Optimization (AIO) will become a game changer for businesses.
Why Some Companies Grow Faster Than Others
There's one simple secret that distinguishes substantial and influential hyper-growth companies.
How To Use Stuff With Your Brand On It
There are a lot of foolish companies who have their brand name imprinted on stuff but use it the wrong way. Here's the right way.
How To Sell Without Selling
People buy stuff every day without even realizing they've been sold. Here's how it's done.
The Surprising Key To Success
Focusing on the right things, at the right time, in the right way, is often the difference between failure, mediocrity, or great prosperity.
Getting Results At Trade Shows
Discover the difference between people who consistently get great results and those who don't.
How To Write Great Sales Letters
Here are several techniques to help you produce more powerful letters and results.
How To Set Your Prices
Chances are, you are not asking the right prices for your product or service. Here is how to get closer to the right amounts.
14 Steps To Create Killer Ads
Although the technology is easy, the thought process behind the development of a great ad is critical for success.
How To Create Your Brand Signature
Stop thinking about a slogan or tag line for your business. There's a simple tool that works a LOT better. Here's what you need to know.