Q: What is BizTrek?

A: BizTrek is a 1-1 mentoring firm that helps ambitious entrepreneurs and professionals relaunch their business by leveraging 12 Triggers that ALWAYS produce more customers.

Q: What does BizTrek do?

A: BizTrek uses an efficient combination of private-access seminars and 1-1 mentoring to help you understand each of the 12 Triggers and then establish appropriate marketing strategies and tactics for your company. Meeting privately using a virtual meeting platform, we will address one of the 12 Triggers every other week.

Q: What are the 12 Triggers?

A: The 12 Triggers are a time-tested and reliable marketing flywheel that entrepreneurs and professionals can use to boost their marketing results by disrupting the status quo in their marketplace. Much like a staircase takes you from one floor to the next, each of the 12 Triggers builds upon the one before to establish a powerful and reliable marketing machine.

Q: What makes the 12 Triggers so important to marketing success?

A: If you look around at your competitors, you’ll see that most entrepreneurs are making their marketing decisions based on guesswork rather than science. Sure, some are using helpful tools to manage their marketing campaigns, but very few have a comprehensive and reliable marketing flywheel that guides their decisions from A to Z. As a result, most marketing efforts have a high degree of risk and failure. The 12 Triggers provide a critical framework for all marketing decisions. Once understood and applied, much of the risk is eliminated and the firm can focus their marketing resources more effectively and efficiently.

Q: You talk about "Piñata Marketing." What do you mean by that?

A: “Piñata Marketing” is a term we coined many years ago to describe the erratic approach used by unprepared entrepreneurs who blindly swat their marketing stick at a piñata bag of random tricks and tactics which they hope will spill abundant riches with just the right stroke. Sadly, they often waste energy and completely miss the mark as they flail about. That wild and unfocused tendency causes them to miss key opportunities and fall short of their true potential, resulting in significant loss of wealth (and even failure). BizTrek's 12 Triggers help prevent that from ever happening!

Q: When is the right time for BizTrek?

A: Typically, there are three indicators that highlight a need to rethink your marketing methods.
1) Stagnation - Your growth has slowed to a crawl. You’ve hit a “growth ceiling.”
2) Performance - Your marketing efforts are performing below expectations.
3) Disappointment - You’ve recently lost a major client, big contract, or important opportunity.

Q: How do I begin?

A: If you think we might be a fit, please contact us about your situation. No obligation. No pressure. Just a chat.

Q: Is it possible to learn about the 12 Triggers without the 1-1 mentoring part?

A: Yes, although the experience and process will not be as good as it could be with a customized mentored approach, you can indeed take the courses online. Your can learn the basics about the 12 Triggers Marketing Flywheel or go through the entire set of nine courses in the 12 Triggers Marketing Master Class (includes 190 page handbook and resource materials)

Q: Is there anyone else like BizTrek?

A: We don't know of another similar option. There are certainly lots of savvy marketing gurus around the world, but we’re not aware of a similar approach to learning and deploying a proven marketing flywheel. The core difference is that most advisers still fall into the piñata trap of "make it up as you go" thinking based on limited track records across a few ventures. Such folks often cannot consistently replicate past successes. They may be delightful people and have good insights, but they don't have a proven system that delivers reliable results across diverse industries, communities, and scenarios. We do! BizTrek's processes have been applied in hundreds of different places and situations with consistent and reliable success.

Q: How long has BizTrek been around?

A: BizTrek International, Inc. was launched in 1994 by Gil Gerretsen, so in 2019 we’re celebrating our 25th anniversary. We are headquartered in Greenville, SC. Our Canadian office is in Vancouver, BC. Initially, we taught our system to local entrepreneurs and by the end of our first decade we had offices in 20 cities. In our second decade, we pioneered web-based training and mentoring, allowing us to expand our reach across the USA and Canada. Now, in our third decade, we're able to serve clients across the globe.

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