Things People Often Ask Us
Q: What is BizTrek?
A: BizTrek provides marketing courses based on “12 Triggers That Always Produce More Customers.” Using a blend of online courses and 1-1 guidance through BizTrek Master Mentors, emerging entrepreneurs and small business owners learn how to blast through their growth ceilings.
Q: How do I know if BizTrek's 12 Triggers are right for me?
A: The optimal time to begin will be reflected in your revenue pattern. If you’ve hit a growth ceiling (revenues have flatlined), then NOW is a crucial time. To avoid a downturn and restore growth, you must modify your marketing methodolgy, especially if you’ve been a Piñata Marketer in the past! For an introduction, consider reading the ReLaunch Code book by Gil Gerretsen.
Q: Why are the 12 Triggers so important?
A: We believe that businesses run by Piñata Marketers would be worth much more money, and provide much more profit to the owners, if they simply knew how to stop the costly guesswork and use the 12 Triggers to make better marketing decisions.
Q: What do you mean by "Piñata Marketing"?
A: Piñata Marketing is a term we coined many years ago to describe the approach used by unprepared business leaders who blindly swat their marketing stick at a piñata bag of random tricks and tactics which they hope will spill abundant riches with just the right stroke. Sadly, they often waste energy and completely miss the mark as they flail about. That wild and unfocused tendency causes them to miss key opportunities and fall short of their true potential, resulting in significant loss of wealth (and even failure). BizTrek's 12 Triggers process can help prevent that from ever happening!
Q: How do you teach people about the 12 Triggers?
A: BizTrek provides a series of affordable online courses specifically designed for emerging entrepreneurs and small business owners anywhere in the world. In addition, BizTrek trains mentors who can work with course participants to optimize their understanding and use of the 12 Triggers system, primarily through the Boot Camp, War Room, and private mentoring.
Q: Are BizTrek's 12 Triggers truly that unique?
A: In all candor, the fundamental principles of business development, marketing, sales, and retention have always been true and will continue to be true. Basically, you are dealing with proven elements of human psychology and sociology, coupled with appropriate and effective communication mechanisms. The key to the success of BizTrek's 12 Triggers is our novel and easy-to-use framework and process for understanding, automating and leveraging your marketing tactics on an everyday basis.
Q: Is there anyone else like BizTrek?
A: We don't know of another similar option. There are certainly lots of savvy marketing courses and gurus around the world, but we don’t know of a similar approach to learning and deploying a proven marketing process within companies. From our perspective, the core issue is that most experts and programs still fall into the piñata trap of "make it up as you go" thinking based on limited track records across a few ventures. Such folks often cannot consistently replicate past successes. They may have good insights, but they don't have a proven system that delivers reliable results across diverse industries, scenarios, cultures, and continents. We do! BizTrek's processes have been applied in hundreds of different industries with consistent and reliable success. BizTrek’s 12 Triggers process will help put you on profitable CRUISE CONTROL faster, easier, and with less risk.
Q: How long has BizTrek been around?
A: BizTrek International, Inc. was launched in 1994 by Gil Gerretsen. We are headquartered in Greenville, South Carolina, USA. Initially, we taught our system to local business leaders, but by the end of our first decade, we had mentors in 20 cities. In our second decade, we modified our approach towards online training and mentoring, allowing us to expand our reach across the USA and Canada. Now, in our third decade, we're actively in the process of developing Master Mentors across the globe.
Q: Where can I get Gil Gerretsen’s books?
A: GilWrites.com is a direct link to all of Gil’s books on Amazon.