The Golden Rule Of Marketing
(By Gil Gerretsen) If you are a small business owner, then there is a Golden Rule of Marketing that you can never forget. If you are experiencing a business plateau or revenue stagnation, it might be a key indicator that you have lost sight of this Golden Rule of Marketing. Fix that issue and things will become a lot clearer. It’s the most important rule you must know in business life.
Here it is - The Golden Rule Of Marketing: W-I-I-F-M.
These are the 5 letters you must never forget. They stand for — What’s In It For Me.
You must always be cognizant of the fact that people don’t care about you except to the extent that you can improve their own life in some way. Anytime they see a business product or service offer, they have one thing in mind. Might it solve a troublesome and immediate problem, and if so, how?
People become interested in connecting with you, and building a relationship with you, when you first show that you are interested in helping them. That you can change their life in a beneficial way.
If sales and revenues have hit a plateau, then take a hard look at your firm’s approach to the Golden Rule of Marketing. When you are the one to take the first step to put that rule front and center, you will be richly blessed.
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