BizTrek FAQ

BizTrek is an innovative marketing framework that business owners and leaders can use to clarify and simplify their own best ways to consistently produce a steady stream of new customers and revenue.

Perhaps think of the BizTrek Marketing Method as a revenue building toolbox for business owners and professionals.

The easiest way to position BizTrek in your mind is that we provide the marketing methodolgy (leverging the 12 Triggers) by asking the right questions in the right way, while the company’s leadership develops (with our assistance) the optimal answers for their desired marketplace.

Our profound advantage is providing the ability to blast through frustrating revenue plateaus by making sense of all the available options, choosing the right ones, and then creating a semi-automatic marketing machine and river of revenue that will continue to function well for years to come.

We certainly recognize that there are many talented marketing professionals in the world, but BizTrek differs by giving business owners and leaders a framework to become optimally skilled themselves. To our way of thinking, nobody cares as much about a business as the owners, so it is crucial that they are the ones central to what gets done and how it gets done. The strategic decisions should be made internally (with our help) and then the tactical deployment can be handled as appropriate (internally or through outside practitioners).

The BizTrek Marketing Method is most valuable for the owners of a company or professional practice. In fact, that’s who we prefer to work with. If the owner is not actively involved, the efforts are most often doomed to failure because the owner does not understand the reasoning for them, therby often unconsciously sabotaging the results. When the owner initiates the new strategies and tactics, things line up and results come quickly.

During his career as a turnaround leader, and then with his own small software company, Gil Gerretsen discovered that he could quickly improve the fortunes of a company by focusing upon 12 marketing triggers to relaunch the company.

With Triggers 1-2, you fix and refine your message to attract ideal clients. With Triggers 3-7, you launch tactical tools to cultivate and convert your flow of new prospects. With Triggers 8-12, you activate tools to sustain and optimize your prospect and customer relationships.

Candidly, most people start with Gil’s books. Especially after reading ReLaunch Code, they either get it or they don’t. We understand that we’re not for everyone.

Other people are more visual learners than readers, so they generally prefer the series of workshops in our public studio. These on-demand workshops provide the foundational understanding of the 12 Triggers. In fact, as we work with clients 1-1, we still have them watch the workshops before our meetings.

Of course. In fact, that’s a viable option for folks, especially for those outside the USA and Canada.

Seriously, if you are just at the curious stage, then the best and smartest option is to first read the ReLaunch Code book by Gil Gerretsen. It is a short 48 page book that will give you a better understanding of the BizTrek platform. It can be read in a single sitting and is available through the major book seller platforms (convenient direct links are in our library page).

After that, you may wish to dig a little deeper, so the BizTrek Workshops would be very helpful if you want to go the DIY route.

If you reach a position where you have questions, or need personalized guidance, just reach out and we’ll have a chat.

If you are interested in working 1-1 with us, then the first step is to begin the Design Phase. Depending on your preferred pace or urgency (weekly, bi-weekly, or monthly), you’ll watch a 20-30 minute teaching video that explains each trigger. Then, a few days later, participate in a 60-75 minute 1-1 design meeting to isolate your best marketing options and make key activation decisions.

After that, and again depending on your preferred pace (weekly, bi-weekly, or monthly), you’ll advance to a 60-75 minute 1-1 advisory meeting to roll out and optimize each marketing tactic. NOTE: It is likely that some tactics already begin during the Design Phase, but this phase kicks it into higher gear.

Finally, most clients prefer to keep the flywheel in motion through one or two private mentoring sessions each month. This relationship helps you evaluate and refine each marketing tactic until you are satisfied with the results of your new marketing machine.

Sure. The BizTrek Briefs provide a library of marketing and business tips that you might enjoy. They are generally a pretty quick read.

In addition, you might like to share with peers on yoru social media channels who may be having similar quesations.

TIP: To be sure you don’t miss any updates, may we suggest becoming an email subscriber. You never know when a new idea or insight can launch a new river of revenue.