Answers To Frequently Asked Questions


A: BizTrek is the leading gateway to a Scientific Marketing mindset.

Q: What Does BizTrek Do?

A: We do one thing … teach people how to think like Scientific Marketers rather than Piñata Marketers. We do this via online courses and private mentoring to assist with practical implementation of the 12 Triggers process.

Q: How do you teach people about the 12 triggers?

A: BizTrek's Boot Camp is available on-demand to anyone in the world, whether they choose to work privately with a Mentor or not. When you choose to take advanatge of the 1-1 War Room experience, you will work with a skilled member of our team to help you achieve your marketing objectives.

Q: How do I know if BizTrek's 12 triggers are right for me now?

A: We certainly have a lot of raving fans who have deployed our 12 Triggers system ... but the best way to know when the time is right will be reflected in your revenue growth pattern. If revenues have flatlined (you've hit a growth ceiling), then you might be wise to consider the importance of rethinking your fundamental approach to marketing. If you've been a Piñata Marketer in the past, then perhaps it's time to shift towards a Scientific Marketing mindset. That would be the time you need us!


Q: What Do You Mean By "Piñata Marketing"?

A: Piñata Marketing is a term we coined many years ago to describe the approach used by unprepared entrepreneurs (and/or their sales managers) who blindly swat their marketing stick at a piñata bag of random tricks and tactics which they hope will spill abundant riches with just the right stroke. Sadly, they often waste energy and completely miss the mark as they flail about. That wild and unfocused tendency means they often miss key opportunities and fall short of true potential, resulting in significant loss of wealth (and even failure). BizTrek's 12 Triggers help prevent that from ever happening!

Q: Why is Scientific Marketing so important?

A: We believe that many startups and promising businesses would be worth much more money, and provide much more profit to the owners, if they simply knew how to stop the "Piñata Marketing" guesswork and use Scientific Marketing processes like the 12 Triggers to make better marketing decisions.

Q: Are BizTrek's 12 Triggers Really "Unique"?

A: In all candor, the fundamental principles of business development, marketing, sales, and retention have always been true and will continue to be true. Basically, you are dealing with proven elements of human psychology and sociology, coupled with appropriate and effective communication mechanisms. The key to the success of BizTrek's 12 Triggers is our novel and easy-to-use framework and process for understanding, automating and leveraging your marketing tactics on an everyday basis.

Q: Is There Anyone Else Like BizTrek?

A: There are certainly lots of excellent business gurus in this world. Marketing advice, opinions, and options abound! However, most of those experts typically fall into the piñata trap of "make it up as you go" thinking based on their personal experiences across just a few business ventures. These advisers may provide wise counsel, but they really don't have a proven scientific formula that delivers reliable results across diverse industries, scenarios and continents. We do! BizTrek's 12 Triggers have been applied in hundreds of different industries with consistent success. The 12 Triggers put businesses on profitable CRUISE CONTROL quickly and easily. We don't know of another similar option.

Q: How Long Has BizTrek Been Around?

A: BizTrek International, Inc. was legally organized in 1994 by Gil Gerretsen. We are headquartered in Greenville, South Carolina. Initially, we taught our system to local companies, but by the end of our first decade, we had expanded across the eastern USA with 20 locations. In our second decade, we transitioned our approach to the online world and expanded our reach across the USA and Canada. Now, in our third decade, we're training entrepreneurs and consultants all around the English-speaking world.

Q: Where can i get Gil's bookS?

A: All of Gil's books can be found on Amazone via