BizTrek FAQ

What Is BizTrek?

BizTrek, or the BizTrek Marketing Method, is a proven business revenue relaunch framework pioneered in the early 1990s to help innovative founders and CEOs overcome revenue plateaus, scale up, and reach the pinnacle of their potential. The framework clarifies and simplifies the best ways to produce a steady stream of new customers and revenue. Specifically, BizTrek provides self-implementation resources to help innovative CEOs blast through growth ceilings and relaunch their business towards the next level. The BizTrek process focuses on 12 Triggers that always produce more customers by asking the right questions, in the right way, so founders and CEOs can more easily develop the optimal answers for your business development efforts.

What Makes BizTrek So Different?

BizTrek's profound advantage is providing innovative founders and CEOs with the practical tools that fuel the ability to blast through frustrating revenue plateaus. By making sense of all the available options, choosing the right ones, and then creating a semi-automatic marketing machine, practioners will build rivers of revenue that continue to function well for years to come.

Who Is BizTrek For?

The BizTrek Marketing Method was designed for innovative founders and CEOs who know they have a “tiger by the tail” but are stuck at a revenue plateau where growth has stalled. They need practical answers and tools to get the business back on track.

How Does BizTrek Work?

The BizTrek Marketing Method is typically deployed in three phases:

Preparation Phase: First, read the ReLaunch Code book to gain an overview and understanding of the BizTrek Marketing Method. If you are including members from your team, have them do the same.

Activation Phase: Next, watch the ReLaunch Code course — a series of nine on-demand videos. As you do so, schedule a series of 12 appointments (with yourself or your team) to work through each of the 12 Triggers that form the BizTrek Marketing Method. The BizTrek books and courses will guide you through the steps. The goal will be to develop definitive answers and solutions that can be added to your customized Marketing Action Plan (MAP) and Marketing Playbook.

Flywheel Phase: Once you have completed development of your Marketing Action Plan, begin setting regular progress meetings (typically one Trigger per month) to review your results and make adjustments as necessary.

Does BizTrek Provide Private Guidance?

Although our founder, Gil Gerretsen, does mentor a small group of private clients, we do not have a cadre of official BizTrek mentors. However, there are independent professional advisers who use the BizTrek Marketing Method as a part of their service offerings. If that is what you feel you might prefer or need, please reach out to us and we will attempt to facilitate an appropriate connection.

What Are BizTrek’s 12 Triggers?

With Triggers 1-2, you refine and relaunch your brand message to attract ideal clients.

With Triggers 3-7, you develop and relaunch tactical tools to cultivate and convert your flow of new prospects.

With Triggers 8-12, you determine and activate the right tools to sustain and optimize your prospect and customer relationships as well as build a dashboard with the right metrics.

How Were BizTrek’s 12 Triggers Developed?

During his career as a business turnaround leader in the 1980s, and then upon launching his own software company in the early 1990s, BizTrek founder Gil Gerretsen discovered that he could quickly improve the revenues and fortunes of any business by focusing upon 12 marketing triggers to relaunch the company. He shared the 12 Triggers with various friends who owned businesses, and they all started to blossom and achieve significantly improved results. It was those business owners who encouraged him to refine the 12 Triggers and begin teaching them to others.

What Is The Best First Step?

Read the ReLaunch Code book and determine whether the ideas resonate with you. Then watch the ReLaunch Code courses for further insights.

Who Is Gil Gerretsen?

Gil Gerretsen is the founder of BizTrek Inc. and a longtime marketing mentor who has spent more than 30 years showing founders and CEOs how to relaunch and build scalable businesses by using the BizTrek Marketing Method. After a career in corporate turnarounds and then building and selling his own software company, Gil launched BizTrek in 1994. Thousands of founders and CEOs have used his “ReLaunch Code” methodology to turn their business and marketing from a collection of tactics into a repeatable, scalable revenue system. He is also an author whose books may be found at GilWrites.com

Do You Have Any Free Resources To Learn More About BizTrek?

Sure. The BizTrek Briefs provide a free library of timely tips and advice that might be helpful to you. They are generally a pretty quick read. If we see a new relaunch trend or opportunity, that’s where we share it.

How Can I Use The BizTrek Marketing Method In My Practice?

The BizTrek books and courses are fully available for purchase to anyone who wishes to use them. If you would like to teach and use the BizTrek Marketing Method with your own clients — being careful to adhere to our branding and intellectual property requirements — you are free to do so. However, please be reminded that BizTrek does not provide support for, and bears no responsibility for the advice which you might provide to your clients.