Answers To Frequently Asked Questions


A: BizTrek is the gateway to a Scientific Marketing mindset. We teach entrepreneurs how to shift from Piñata Marketing to Scientific Marketing.

Q: What Does BizTrek Do?

A: BizTrek provides online Scientific Marketing courses and private 1-1 mentoring. Our ReLaunch Code is a specific system that can be used to consistently make better marketing decisions. We also train other marketing coaches and consultants how to teach and use the Scientific Marketing system with their clients. 

Q: How do you teach people about the ReLaunch Code?

A: Your personal Marketing Mentor will give you access to a series of online Master Classes blended with private 1-1 meetings to help you customize the Scientific Marketing process to your unique situation. Afterwards, your mentor can continue meeting with you for 1-2 hours per month to help you stay on track and take advantage of new opportunities as they develop.

Q: How do I know if BizTrek is right for me now?

A: Here are the three most common things we hear before someone decides to learn and deploy the ReLaunch Code:

  1. "Our growth flat-lined and nothing we tried seemed to work well."
  2. "Our sales teams kept complaining that they didn't have enough good leads!"
  3. "I'm fed up with working so hard and never making the money I originally expected!"

Q: What makes BizTrek different?

A: We believe that many startups and small businesses would be worth much more money, and provide much more profit to the owners, if they simply knew how to stop the "Piñata Marketing" guesswork and use Scientific Marketing processes like the ReLaunch Code to make better marketing decisions.

Q: What Do You Mean By "Piñata Marketing"?

A: Piñata Marketing is a term we coined many years ago to describe the approach used by disoriented entrepreneurs (and/or their sales managers) who blindly swat their marketing stick at a piñata bag of random tricks and tactics which they hope will spill abundant riches with just the right stroke. Sadly, they often waste energy and completely miss the mark as they flail about. That wild and unfocused tendency means they often miss key opportunities and fall short of true potential, resulting in significant loss of wealth (and even failure). BizTrek's Relaunch Code prevents that!

Q: In A Snapshot, What Is The ReLaunch Code?

A: The ReLaunch Code is a proven and scientific trigger-based approach to marketing that shows you exactly what marketing steps must be taken ... and when to take them.  

Q: Are BizTrek's Ideas Really "Unique"?

A: In all candor, the fundamental principles of business development, marketing, sales, and retention have always been true and will continue to be true. Basically, you are dealing with proven elements of human psychology and sociology, coupled with appropriate and effective communication mechanisms. The key to the success of BizTrek's ReLaunch Code is a novel and easy-to-use framework and process for understanding, automating and leveraging your marketing tactics on an everyday basis.

Q: Is There Anyone Else Like BizTrek?

A: There are certainly lots of business gurus in this world. Options and opinions abound! However, most of those experts typically fall into the piñata trap of "make it up as you go" thinking based on their personal experiences across just a few business ventures. These advisers may provide wise counsel, but they really don't have a proven scientific formula that delivers reliable results across diverse industries, scenarios and continents. We do! BizTrek's ReLaunch Code has been applied in hundreds of different industries and communities with consistent success. The ReLaunch Code puts businesses on profitable CRUISE CONTROL quickly and easily. We don't know of another similar option.

Q: How Long Has BizTrek Been Around?

A: BizTrek was organized in 1994 by Gil Gerretsen. We are headquartered in Greenville, South Carolina, USA (an awesome place to live). Initially, we taught our system to local companies, but by the end of our first decade, we had expanded across the eastern USA with 20 locations. In our second decade, we transitioned our approach to the online world and expanded our reach across the USA and Canada. Now, in our third decade, we're training entrepreneurs and business leaders all around the world.