BizTrek FAQ

BizTrek is a proven marketing and relaunch framework developed in the early 1990s to help rainmakers and startup founders clarify and simplify their own best ways to consistently produce a steady stream of new customers and revenue. Think of BizTrek as a DIY toolbox.

The easiest way to position BizTrek in your mind is that we provide the marketing method (using 12 Triggers that always produce more customers) by asking the right questions, in the right way, so you can more easily develop the optimal answers for your business development efforts.

Our profound advantage is providing rainmakers with DIY tools that fuel the ability to blast through frustrating revenue plateaus. By making sense of all the available options, choosing the right ones, and then creating a semi-automatic marketing machine, you will build rivers of revenue that will continue to function well for years to come.

The BizTrek Marketing Method was designed for self-employed rainmakers who become exhausted, burned out, or anxious from the constant pressure to produce more. They worry that if their pipeline dries up, they won't have enough new leads to compensate. If that happens, their personal income suffers and employees that depend on them lose confidence in their future security.

During his career as a turnaround leader in the 1980s, and then with his own software company in the early 1990s, Gil Gerretsen discovered that he could quickly improve the fortunes of a business by focusing upon 12 marketing triggers to relaunch the company.

With Triggers 1-2, you fix and refine your message to attract ideal clients. With Triggers 3-7, you launch tactical tools to cultivate and convert your flow of new prospects. With Triggers 8-12, you activate tools to sustain and optimize your prospect and customer relationships.

Most people start with Gil’s books. We recommend starting with ReLaunch Code. It is a short 48 page book that will give you a better understanding of the BizTrek platform. It can be read in a single sitting and is available through the major book seller platforms (convenient direct links are in our library page). From there, progress to the workshops for practical deployment tactics.

If you are not a reader and prefer a more interactive visual approach, it’s fine to bypass the books and go straight to watching the workshops. They provide full insights into how the 12 Triggers work and then build upon each other.

Yes, you can be part of Gil’s inner circle for private mentoring, but please understand that his capacity is limited, so there might be a slight delay in getting started.

However, if you would like to have that conversation, here’s what his mentoring process looks like. Typically, private appointments with Gil (via Zoom) are scheduled once per month for about an hour. Twice monthly can be an option if you have aggressive growth aspirations and opportunities.

Before each appointment you will need to watch the corresponding workshop. When you meet with Gil, the objective will be to quickly discuss and isolate your best rainmaker decisions and then stage key activation tactics.

Sure. The Rainmaker IQ Marketing Briefs provide a library of tips and advice that you might enjoy. They are generally a pretty quick read. If we see a marketing or rainmaker trend or opportunity, that’s where we share it.

TIP: To be sure you don’t miss any updates, may we suggest becoming a subscriber. You never know when a new idea or insight can launch a new river of revenue.