FAQ About BizTrek

What Is BizTrek?

BizTrek, or the BizTrek Marketing Method, is a proven relaunch framework pioneered in the early 1990s to help business innovators and CEOs overcome revenue plateaus, scale up, and reach the pinnacle of their potential.

The BizTrek Marketing Method clarifies and simplifies the best ways to overcome revenue plateaus and produce a steady stream of new customers and revenue. Specifically, BizTrek provides self-implementation resources and optional 1-1 mentoring to help innovative CEOs blast through growth ceilings and relaunch their business towards the next level.

The BizTrek process focuses on 12 Triggers that always produce more customers by asking the right questions, in the right way, so you can more easily develop the optimal answers for your business development efforts.

What Makes BizTrek So Different?

Compared with typical consulting or general-purpose advisory firms, BizTrek focuses less on broad or generic diagnosis and more on building a repeatable marketing method built around our “12 Triggers”. While many consulting firms start with a costly custom assessment and then deliver recommendations; BizTrek combines education, decision-making guidance, and deployment tools in a more practical and hands-on cadence.

Practical Comparison

• BizTrek: A guided relaunch process, built around a specific marketing method coupled with implementation guidance.

• Traditional Consultants: Often more open-ended, with strategy, diagnostics, and recommendations tailored to the client’s problem area.

• Turnaround Or Transformation Consulting: Usually broader and more operational, sometimes dealing with structure, systems, liquidity, or major business change.

Best Fit

BizTrek is best for the innovative CEO of a company that already has some traction but needs a scalable growth engine powered by a step-by-step marketing reset. A broader consulting firm may be a better fit if the issue is not marketing alone, but operations, finance, organizational design, or a company-wide turnaround.

Simple Takeaway

BizTrek's profound advantage is providing innovative founders and CEOs with the practical tools that fuel the ability to blast through frustrating revenue plateaus. By making sense of all the available options, choosing the right ones, and then creating a semi-automatic marketing machine, you will build rivers of revenue that will continue to function well for years to come.

Who Is BizTrek For?

The BizTrek Marketing Method was designed for innovative founders and CEOs who know they have a “tiger by the tail” but are stuck at a revenue plateau where growth has stalled. They need practical answers to get the business back on track.

How Does BizTrek Work?

BizTrek is a proven relaunch framework that helps innovative founders and CEOs develop a clear company and brand vision, organize the right marketing processes, track key metrics, and activate a Marketing Action Plan (MAP).

The Self-Implementation Path: If you prefer to learn and implement the BizTrek Marketing Method on your own, BizTrek has a proven toolbox and process to guide your journey and optimize your results.

Preparation Phase: Begin by reading the ReLaunch Code book to gain an overview and understanding of the BizTrek Marketing Method. If you are including members from your team, have them do the same.

Activation Phase: Schedule a series of 12 appointments (with yourself or your team) to work through each of the 12 Triggers that form the BizTrek Marketing Method. You will use the BizTrek books and courses to guide you. The goal will be to form definitive answers and solutions that can be added to your customized Marketing Action Plan (MAP).

Flywheel Phase: Once you have completed development of your Marketing Action Plan, begin setting regular progress meetings (typically one Trigger per month) to review your results and make adjustments as necessary.

If you get stuck, you can always connect with a mentor for assistance. We’re always here to help.

The Mentored Path: It can be hard to change your own organization without skilled guidance from an unbiased expert. There is great value and efficiency having someone who can stand alongside you to help the creative process and then better apply the BizTrek Marketing Method to your situation. Here's what that journey looks like.

Preparation Phase: Begin by reading the ReLaunch Code book to gain an overview and understanding of the BizTrek Marketing Method.Then, arrange a series of 12 pre-scheduled appointments (in person or virtually) on a set bi-weekly or monthly schedule. Note: Mentors typically work privately and invisibly with the CEO. We’ve learned its the best way to maintain the CEO’s authority and build company-wide adoption.

Activation Phase: At each 60-75 minute meeting with your mentor you will work through one of BizTrek's 12 Triggers. You will use the BizTrek books and courses to guide your discussions. The goal will be to develop definitive answers and solutions that can be added to your customized Marketing Action Plan (MAP).

Flywheel Phase: Once you and your mentor have completed development of your Marketing Action Plan, you will have regular progress meetings (typically one Trigger per month) to discuss and review your results and then determine which adjustments are warranted.

The Mentored Advantage: Having a personal mentor helps you expertly diagnose the growth problem, be more creative about choosing the right moves, and have an accountability partner to stay on track. The flow is a comfortable and productive blend of education and creative collaboration rather than traditional consulting. With a skilled mentor at your side, you can safely move from guesswork to certainty, which makes the experience feel practical, structured, and focused on execution and results.

What Are The 12 Triggers?

With Triggers 1-2, you refine and relaunch your brand message to attract ideal clients.

With Triggers 3-7, you develop and relaunch tactical tools to cultivate and convert your flow of new prospects.

With Triggers 8-12, you determine and activate the right tools to sustain and optimize your prospect and customer relationships as well as build a dashboard with the right metrics.

How Were BizTrek’s 12 Triggers Developed?

During his career as a business turnaround leader in the 1980s, and then upon launching his own software company in the early 1990s, BizTrek founder Gil Gerretsen discovered that he could quickly improve the revenues and fortunes of any business by focusing upon 12 marketing triggers to relaunch the company.

He shared the 12 Triggers with various friends who owned businesses, and they all started to blossom and achieve significantly improved results. It was those business owners who encouraged him to refine the 12 Triggers and begin teaching them to others.

Why Do Growth Ceilings Develop?

Growth ceilings usually develop when the marketing machine that worked before suddenly stops scaling.

The most common cause is that the firm's marketing model has become stale and has failed to evolve with market forces. Brand positioning, the tactics, and pricing stop matching what customers now want.

In addition, the marketing and sales processes stop reaching new audiences, so the business relies too much on the same sources of demand.

In other instances, competitors innovate and improve faster than the company does.

Here's the simple way to think about it. A plateau often means the business has outgrown its existing playbook. What once created success — such as founder hustle, referrals, informal processes, one main product — often isn’t enough for the next stage.

To break through the revenue plateau, you must design, activate, and standardize a better marketing method so you can have more consistent lead and revenue generation that will fuel a new growth curve.

What Is The Best First Step?

If you have decided to apply the BizTrek Marketing Method, and that you would like to work with a mentor, then the best action-oriented first step is to request a private discovery session with one of our experts to discern what’s holding you back.

We will touch on each strategic area of your business (mechanics, money, manpower, marketing, and management diagnostics) and then help you map out an attack plan to remove the critical barriers and bottlenecks. It will take about one hour via Zoom. The cost is US$600.

Who Is Gil Gerretsen?

Gil Gerretsen is the founder of BizTrek, which he launched in 1994. Before launching BizTrek, Gil had a successful career leading various business turnarounds across America, as well as creating and selling his own software company. During that journey, Gil developed and shared his 12 Triggers Marketing Method to help friends use his processes to grow their own firms.

Those business owners noted their quick success and strongly encouraged him to launch BizTrek and teach his process to other business owners. Gil followed their advice and has now worked with innovatative founders and CEOs across the USA, Canada, and Europe.

And yes, Gil still works privately with a limited number of leaders, so if you have an interest, please reach out to schedule an appointment.

Do You Have Any Free Resources To Learn More About BizTrek?

Sure. The BizTrek  Briefs provide a free library of timely tips and advice that might be helpful to you. They are generally a pretty quick read. If we see a new relaunch trend or opportunity, that’s where we share it.

TIP: To be sure you don’t miss any updates, may we suggest subscribing to the free alerts. You never know when a new idea or insight can launch a new river of revenue.

How Can I Become A Mentor Too?

The BizTrek books, courses, and system are fully available to anyone who wishes to use them. If you would like to teach and use the BizTrek Marketing Method with your own clients — being careful to adhere to our branding and intellectual property requirements — we have specialized resources which you can use to build your practice.