FAQ About BizTrek

What Is BizTrek?

BizTrek, or the BizTrek Marketing Method, is a proven revenue and marketing relaunch framework developed in the early 1990s to help business visionaries and startup founders overcome revenue plateaus, scale up, and reach the pinnacle of their potential.

The BizTrek Marketing Method clarifies and simplifies the best ways to consistently produce a steady stream of new customers and revenue. Specifically, BizTrek provides resources and mentoring to help visionary CEOs blast through growth ceilings and relaunch their business to the next level.

The BizTrek process focuses on 12 Triggers that always produce more customers by asking the right questions, in the right way, so you can more easily develop the optimal answers for your business development efforts.

What Makes BizTrek So Different?

Our profound advantage is providing business visionaries (founders and CEOs) with the tools that fuel the ability to blast through frustrating revenue plateaus. By making sense of all the available options, choosing the right ones, and then creating a semi-automatic marketing machine, you will build rivers of revenue that will continue to function well for years to come.

Why Do Revenue Plateaus Happen?

Revenue plateaus usually happen when the marketing machine that worked before stops scaling.

The most common cause is that the firm's marketing model has become stale and has failed to evolve with market forces. Brand positioning, the offer mix, and pricing stop matching what customers now want.

In addition, the marketing and sales processes stop reaching new audiences, so the business relies too much on the same sources of demand. In other instances, competitors improve faster than the company does.

Here's the simple way to think about it. A plateau often means the business has outgrown its old playbook. What created the first stage of success — founder hustle, referrals, informal processes, one main product — often isn’t enough for the next stage.

To break the revenue plateau, you must design, activate, and standardize better marketing processes so you can have more consistent lead and revenue generation that will fuel a new growth curve.

Who Is BizTrek For?

The BizTrek Marketing Method was designed for small business visionaries who know they have a tiger by the tail but are stuck at a revenue plateau where growth has stalled.

OF NOTE — BizTrek ONLY works with the top executive of an organization in complete privacy from the rest of their company (unless the leader decides to draw others in). Why? It’s because we want the team to follow the leader’s direction while they wonder how he or she became so smart all of the sudden.

How Does BizTrek Work?

BizTrek, or the BizTrek Marketing Method, is a proven marketing framework that helps visionary CEOs develop a clear company and brand vision, organize the right processes, track key metrics, and activate a Marketing Action Plan (MAP).

The Processes

BizTrek centers on three relaunch phases: Triggers 1–2 refine the brand message, Triggers 3–7 activate tactics to attract and convert prospects, and Triggers 8–12 improve prospect and customer relationship management as well as metrics.

How It’s Structured

Activation Phase: You begin by meeting with a BizTrek Mentor (via Zoom) for one hour at a time for 12 pre-scheduled appointments. Your Mentor will provide you with access to appropriate resources before each appointment to help you properly prepare for each session. These 1-on-1 sessions help you decide which marketing options make the most sense for your business.

Mentoring Phase: Once you have designed your new Marketing Action Plan (MAP), you can continue to work with your BizTrek Mentor in regular advisory meetings to optimize implementation and results. This will help you continue to refine your marketing system and keep the revenue machine operating at peak efficiency.

What It Feels Like

Basically, it is like having a personal marketing mentor who helps you diagnose the growth problem, choose the right moves, and stay on track. The flow is a comfortable and productive blend of education and creative collaboration rather than a one-off consulting. We emphasize moving from guesswork to certainty, which makes the experience feel practical, structured, and focused on execution.

What Are The 12 Triggers?

With Triggers 1-2, you refine and relaunch your message to attract ideal clients.

With Triggers 3-7, you develop and relaunch tactical tools to cultivate and convert your flow of new prospects.

With Triggers 8-12, you determine and activate the right tools to sustain and optimize your prospect and customer relationships as well as build a dashboard with the right metrics.

How Were BizTrek’s 12 Triggers Developed?

During his career as a business turnaround leader in the 1980s, and then upon launching his own software company in the early 1990s, BizTrek founder, Gil Gerretsen discovered that he could quickly improve the revenues and fortunes of any business by focusing upon 12 marketing triggers to relaunch the company.

He shared the 12 Triggers with various friends who owned businesses, and they all started to blossom and achieve significantly improved results. It was those business owners who encouraged him to refine the 12 triggers and begin teaching them to others.

What Is The Best First Step?

The best action-oriented first step is to request a private “Friction Finder” session to discern what’s holding you back. We will touch on each strategic area of your business and then help you map out an attack plan to remove the critical barriers and bootlenecks. It will take about one hour via Zoom. The cost is $500.

If you aren’t ready to do that yet, here are two options:

OPTION 1 - The easiest and cheapest first step is to read with Gil’s books. We recommend starting with ReLaunch Code. It is a short 48 page book that will give you a better understanding of the BizTrek Marketing Method. It can be read in a single sitting and is available through the major book seller platforms (convenient direct links are found on our Books page).

OPTION 2 - If you are not a reader and prefer a more interactive visual approach, we also offer online courses. They provide full insights and supporting resources into how the 12 Triggers work and how you can use them within your business.

Who Is Gil Gerretsen?

Gil Gerretsen is the founder of BizTrek, which he launched in 1994. Before launching BizTrek, Gil had a successful career leading various business turnarounds across America, as well as creating and selling his own software company. During that journey, Gil developed and shared his “12 Triggers” Marketing Method to help friends who owned businesses use his powerful process to grow their own firms.

Those business owners had quick success and strongly encouraged him to launch BizTrek and teach his process to other business owners. Gil followed their advice and has now worked with rainmakers and small business leaders across the USA and Canada.

Does Gil Gerretsen Still Accept New Clients?

Yes, Gil is available to work with a limited number of clients for private mentoring, so please reach out to check his availability.

Do You Have Any Free Resources To Learn More About BizTrek?

Sure. The ReLaunch IQ Marketing Briefs provide a free library of tips and advice that you might enjoy. They are generally a pretty quick read. If we see a marketing or revenue trend or opportunity, that’s where we share it.

TIP: To be sure you don’t miss any updates, may we suggest subscribing to the free alerts. You never know when a new idea or insight can launch a new river of revenue.

How Can I Become A BizTrek Mentor?

The BizTrek books, courses, and system are fully available to anyone who wishes to use them. If you would like to teach and use the BizTrek Marketing Method with your own clients — being careful to adhere to our branding and intellectual property requirements — we have specialized resources which you can purchase as needed. Please contact us if this is an area of interest and we can evaluate your situation together.