BizTrek Marketing Briefs
Practical Insights for Smarter Growth
How To Build An Effective Website
Here’s how to get everything you can out of your website. 12 ways to use your website to out-think and out-perform your competition.
The Hidden Key To Startup Success
What makes some entrepreneurs more likely to succeed than others? A synopsis of what stands out about those who achieve great things.
Are Drone Ads The Next Frontier?
The constant battle for the consumer's eyes and money has now gone airborne with drone ads.
Should You Use Or Avoid AI?
Now is the time to make a strategic marketing choice for yoru customer experience.
9 Lessons For Brand Consistency
In today's competitive landscape, a strong and consistent brand is now an essential ingredient in the recipe for success.
The Big Mistake B2B Companies Make
Why B2B marketing is not simply B2C marketing at a higher price point; it’s a completely different mindset.
Stop Chasing Yesterday’s Audience
There are powerful market shifts happening within your audience and you need to be moving with them.
How Introverts Can Be Great Networkers
A little trick for introverts that make the networking process easier, and perhaps even enjoyable. The key is the phone in your pocket.
Beware Of Influencer Penalties
Are your influencer campaigns legal? The $53,000 per violation risk you may not even know about.
Should Your Business Continue To Exist?
Your answer to this single, brutal, and direct question will deterine your business survival.
Are You Becoming A Marketing Miser?
Are you cobbling together temporary solutions that provide short-term sufficiency but kill long-term competitive advantage?
Do You Need Creators Or Influencers?
Stop choosing the wrong partner for your brand. It is important to know the difference between creators and influencers.
How To Capture Social Follower Lists
The hard truth is that you don’t own your audience unless you take this important step.
How To Write Great Marketing Emails
Here are some basic methods and guidelines that you can use to get your marketing messages opened.
Which Marketing Metrics Matter Most?
These 3 clusters of marketing metrics and 18 specific queries help you focus on the right numbers and make the right decisions.
The “Pick Your Brain” Trap
Why giving away free advide hurts your business, and how to handle these types of inquiries.
How To Conduct A Marketing Audit
The end of the year is a good time to conduct a marketing audit - including your social media. Think of is as a report card. Here’s how to do it.
How To Improve Your Elevator Speech
This common question and optimal response frustrates a lot of people. Here's some tips on handling it effectively and with style.
Is This The AI Wake Up Call?
Why generative AI is already fueling the same massive shift in marketing capabilities that the internet triggered in the 1990s.
Learning TikTok For Business
TikTok has added a library of new and refreshed courses to help you gain a better understanding of how to use the platform for your business.