Is AIO The Next Big Thing In Marketing?
(By Gil Gerretsen) There’s something new developing in the world of marketing that every business must be aware of. Artificial Intelligence Optimization (AIO) is an emerging tool and professional field of service that fuses the world of Artificial Intelligence (AI) with the practice of Search Engine Optimization (SEO).
You are already starting to see it every day. If you use a search engine to seek information on a topic, you are likely to see an AI driven result at the top of the page. That result is pulling from information found by the search engine’s AI tools to find the best possible answer for your inquiry.
Because AI can quickly analyze vast amounts of data and provide useful insights, leveraging AIO will become a game changer for businesses.
Business Use Of Search AIO
One of the most notable applications of Artificial Intelligence Optimization (AIO) is in the realm of Search Engine Optimization (SEO) because you will soon need to approach website content in an entirely different way. Your content and landing pages will need to be designed with AI search in mind.
Currently, there are relatively few AIO experts and practitioners, but they are quickly developing new insights, processes and tools which savvy businesses can leverage to their competitive advantage. Broadly speaking, they are exploring the use of AI tools to make websites more relevant (enhanced keyword analysis strategies), generate AI friendly content, and fine tune landing pages for conversions. In addition, the use of AI will facilitate tailored user experiences by treating every customer individually without the need for costly human interaction.
The AIO Revolution
In the declining world of traditional Search Engine Optimization, marketers would use their various tools to explore, identify, and utilize key words and phrases which could then be leveraged in the website content and landing pages. That tedious method of content creation will soon be history.
The new approach will use AI tools as the baseline content writer. Then, the human writer will tweak the AI generated content. Although AI can write a large piece of content from scratch with a single one-sentence prompt and keyword, the need for human oversight and optimization before publication will still be necessary. Without your brand story and messaging carefully woven in, AI-written content simply won’t stand out in the vast sea of available information. NOTE: If you know someone looking for a lucrative new career, this skill set will be highly desired and lucrative.
How To Begin Your AIO Transition
The current reality of Artificial Intelligence search capability is already providing an enormous opportunity to optimize your content for AIO, and therefore your search results and online reputation. Just as in the early days of SEO when frequent content could rank your website near the top, understanding the new rules and powers of AIO can do the same again. If you have good content, then you will gain advantage. If it’s bad or inadequate, your business and revenues will pay the price.
It’s important to start early. It will take time to train the various AI search systems, so the sooner you start researching, understanding, and using emerging AIO tools, the sooner you will see the benefits. If you want to improve and grow your business, then Artificial Intelligence Optimization is a promising technology that you should seriously consider and investigate.
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