Use BizTrek In Your Practice

Guide Innovative CEOs Past Stalled Growth & Build A Rewarding Advisory Practice

If you are a business development coach or mentor, or even an experienced marketing strategist, consultant, or executive who is considering a new career, the BizTrek books and courses could give you a stronger path forward.

You certainly know how painful a growth ceiling is for a business owner. Innovative founders and CEOs build companies with hustle, passion, and sheer willpower. But eventually, growth stalls. Their old playbook stops scaling, their positioning gets stale, and their growth curve flattens or declines.

By using the BizTrek Marketing Method with your clients, you can step in as a trusted mentor. BizTrek’s affordable books and courses can help you launch or supplement your professional practice and better serve amazing people.

How You Might Do It

The goal of mentoring/coaching is to teach and empower the innovative founder or CEO in complete privacy to orchestrate their own revenue turnaround. As the old mantra goes — you teach them how to fish.

By using BizTrek’s books and courses, you will guide your clients through BizTrek’s powerful 12 Triggers framework, focused across three deliberate business relaunch phases:

Phase 1 - ReLaunch The Brand Message With Triggers 1 – 2: Realign and sharpen the brand vision, the offer mix, and the core messaging to match what their prospects and customers actually want.

Phase 2 - ReLaunch The Marketing Tactics With Triggers 3 – 7: Deploy high-leverage marketing and business development tactics to steadily attract, engage, and convert high-value prospects.

Phase 3 - ReLaunch The Marketing Metrics With Triggers 8 – 12: Optimize customer attraction and relationship systems, build retention structures, and track precision metrics to fuel a reliable revenue machine.

The Typical BizTrek Mentoring Journey

Every client is different so you can be flexible. Some might want to expedite the journey and cover one BizTrek Trigger each week. For others, twice a month or even monthly works best. No matter what, the BizTrek Marketing Method works well with any agenda. Here’s how the individual appointments often flow.

1) Pre-Appointment Resource Matching: Before every scheduled session, provide your client with that session’s course work and planning materials. This allows them to digest and contemplate the core concepts ahead of time so they are able to join your meeting fully prepared.

2) The 1-1 Appointment: An in-person or teleconference conversation to address the elements of each topic and develop customized solutions. Meet with your client 1-on-1 across the 12 pre-scheduled, highly focused sessions. You will walk them through the strategies, help them evaluate their options, and strip away confusion until they achieve total clarity.

3) The Marketing Action Plan (MAP): This is the strategic deliverable. Collaborate with your client to update and formalize their tailored MAP and Playbook after each appintment. This becomes their permanent, standardized growth guide, shifting their organization from chaotic founder hustle to a reliable, semi-automatic marketing machine.

4) Ongoing Advice & Optimization: Once their new Marketing Action Plan has been developed and activated, many clients ask to transition into regular advisory check-ins. Your role evolves into a regular review of the 12 Triggers activation tactics, becoming a valued mentor and sounding board, monitoring key growth metrics, serving as an accountability partner, and continuously refining their revenue stream.

The Tools Made Available To You

When you use the BizTrek Marketing Method and resources, you aren't starting from scratch. You immediately step into a ready-made ecosystem engineered to help you run a smooth, professional, and prestigious advisory practice.

ReLaunch Code Books: Access to authoritative instructional books authored by BizTrek founder Gil Gerretsen.

ReLaunch Code Courses: A robust series of pre-recorded teaching videos. You use these to lay the foundation for each of the 12 Triggers before your 1-1 appointment.