12 modern networking rules that will ensure better results.

There are a lot of foolish companies who have their brand name imprinted on stuff but use it the wrong way. Here's the right way.

People buy stuff every day without even realizing they've been sold. Here's how it's done.

Focusing on the right things, at the right time, in the right way, is often the difference between failure, mediocrity, or great prosperity.

Discover the difference between people who consistently get great results and those who don't.

Here are several techniques to help you produce more powerful letters and results.

Chances are, you are not asking the right prices for your product or service. Here is how to get closer to the right amounts.

Although the technology is easy, the thought process behind the development of a great ad is critical for success.

Stop thinking about a slogan or tag line for your business. There's a simple tool that works a LOT better. Here's what you need to know.

As you develop your networking program, here are some tips to help you build an effective presence.

Use the easy three-sentence method to focus your email message. Build new business relationships and get coveted referrals.

You’ve probably heard about the WIIFM rule but there’s a BIGGER rule that few seem to know. It’s the E-CUBED rule.

The green, yellow, red way of thinking can be a great way of evaluating and managing both prospects and customers.

When you start thinking of your various marketing initiatives as stocks within a portfolio, it becomes easier to evaluate them.

Why you must constantly ask yourself whether any unintended marketing biases are creeping into your customer messaging.

As you anticipate or experience a recession, you’ll likely find four psychographic patterns that can guide your priorities and messaging.

A simple formula to give and receive great business referrals.

How a Slinky toy can help you through many future business decisions that create difficulty for others.

Will your business seek to become a tree, a crop, a flower, or a weed?

President John F. Kennedy did one thing that every business owner should emulate.