Introduction By Gil Gerretsen

Most people do not read long books like they used to. Even if they wanted to, most entrepreneurs and professional service providers often lack the time to do so. That’s why I created a different kind of book.

In this book, every page begins with a short attention-getting “GilBoard” that can have great impact when applied. Each of those GilBoards is followed by a vital business building message. There are 65 GilBoards in this book. That equates to one GilBoard per weekday for a calendar quarter (13 weeks). If you spend the next 90 days understanding and cultivating the GilBoards provided in this book, then you will have a firm foundation for building a successful enterprise.

By setting aside just 3-5 minutes per day, you will feed your business brain with better insights that you can immediately apply to your revenue building efforts.

Don’t be tempted to charge ahead quickly. It’s fine to scan the whole book but then come back to the daily habit because the resulting contemplation and behavior improvement is what will build the best results.

You can use most of the insights in this book without any previous entrepreneurial or marketing experience.

If you’ve been in business for a while, you will still find ideas and insights to stimulate better revenues and results.

This book won’t teach you everything you might learn in an MBA course, nor is it going to delve into complex entrepreneurial and marketing theory. This book is focused on helping you master the principles that produce the biggest results. Each GilBoard and message is written to be practical and gets straight to the point so you can work quickly to improve your business.

Here's the bottom line. This book will help you focus on the most important things. The proverbial 20 percent that makes 80 percent of the difference.

Gil Gerretsen
Founder & President
BizTrek Marketing Method