Preface By Gil Gerretsen

If you are considering this book, then you are probably trying to figure out how to increase revenue for your business, product(s), or service(s).

For many entrepreneurs, that goal seems ever harder as the world changes with the constant emergence of new methodologies and tools.

Each of us is bombarded by more products, information, and choices than we can ever hope to contend with. We simply cannot keep up with everything anymore.

As a result, people are forced to make snap decisions. If the offer for products or services are not quickly relevant, easily understood, and simple to use, people won’t buy them.

Smart entrepreneurs and professionals understand that the key to sustained success is building trust and rapport with their customers and prospects. Unfortunately, few know how to achieve that result with aplomb.

Further, they are overwhelmed with well-intended books, courses, and advice from every direction. Certainly, some of those resources provide valuable information, but you can’t build great success when you don’t have a great foundation to help you discern between bad and good advice.

This book, then, is the first book in a series about how to break through the clutter to find and activate the solutions you need.

It is designed to provide bite-sized business building principles and insights that have been true through the ages. They will continue to be true into the future. They will give you the critical foundation necessary for success.

Whether your business is new or established, I hope this book guides you to a better understanding of how the business world works and how to build an enterprise that takes you where you want to go.

Gil Gerretsen
Founder & President
BizTrek Marketing Method