Rainmaker IQ

Marketing Briefs For Peak Performance

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Gil Gerretsen Gil Gerretsen

The E-Cubed Marketing Rule

You’ve probably heard about the WIIFM rule but there’s a BIGGER rule that few seem to know. The E-Cubed rule builds trust.

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Gil Gerretsen Gil Gerretsen

The WIIFM Marketing Rule

Five words that are the most important rule you must know in business life and which must never be forgotten.

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